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Tidio is a customer-service chat. Uptonica is an operational brain.Catalog, content, ads, customers and chat, on the same data.
| Uptonica | Tidio | |
|---|---|---|
| What you are buying | An operational brain: sales, contacts and support on the same data | A customer-service chat: website chat, email and social in one inbox, with AI paid beyond the first 50 conversations |
| Monthly | €199, €239 list | €29 |
| Annual | €166 per month, €199 list | €24.17 per month |
| What the price includes | Starter plan: a pool of 18,000 AI credits a month, spent as you like across chat, product sheets, images and email. Replies start at 1 credit | Starter plan: 100 conversations a month handled by the team, and 50 AI conversations one time only. Beyond that, the AI is a separate product (Lyro AI) |
| Channels | Included: WhatsApp, Instagram, Messenger, Telegram, email and on-site chat. Phone is pay as you go, in credits. | Included: on-site chat, email, Messenger, Instagram and WhatsApp |
| WhatsApp conversations | Billed by Meta, at cost, outside the subscription | Their price list does not say who bills them |
| The catalog the assistant quotes | Written and kept current by the same AI that answers | Lyro, their AI, reads the Shopify fields and tags you choose. Their pages do not mention writing or updating product pages |
| How you try it | 7 day free trial, or a 20 minute guided demo | 7 day free trial, then a free plan with 50 conversations |
Prices and allowances read on each vendor's own pricing page on 14 October 2026, with monthly and annual billing both checked: tidio.com/pricing and uptonica.com/pricing. Ours are ex VAT; theirs are in euros, with taxes that may apply. Prices change, so check both before you decide.
A customer asks whether the 42 runs small. If the product sheet does not say, no assistant can know it. It answers around the question, and you find out later, from the return.
This is not a flaw in any one product. It is the job that does not come with the conversation: someone has to write the sheet and keep the stock honest. In Uptonica that someone is the same AI that answers.
The assistant answers, and the same data writes the product sheets, feeds the ads and lands in the CRM. A second tool does not give you that, because it sees its own slice.
We have run marketing for the brands you can see below, for years. Uptonica was built inside that agency and used on our own clients before it was sold to anyone.
18,000 AI credits a month, spent wherever you need them that month: replies, product sheets, images, email. Not an allowance per feature.
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Honest take
If you need a support chat and little else, Tidio costs far less and even starts free: chat, email and social in one inbox, ticketing, live video calls and no-code automated flows, with a monthly visitor cap. Buy it and you will have a good one. We are not selling a better chat.
What stays is the part no conversation product sells: the catalog it has to quote. That is the work we do.
Yes, and for some that is the right call. Keep what you have and let Uptonica put the catalog underneath in order first. If the answers improve on their own, you have learned where the problem was.
Our team, through a guided start called Tonic Sprint. On Starter it is bought separately from the subscription, and the larger plans include more of it. It takes about two weeks, and we import your catalog before we talk about price.
Yours, and you can export it. Monthly stops when you stop. On annual our pricing page offers 30 days to get your money back; ask us to put the exit terms in writing before you sign, as you should with anyone.
The free audit reads your store and shows what an assistant would have to work with today. No call needed to get it.