We grow brands like
Your store, ads, chats and email stop living in separate tabs. Uptonica reads all of them and runs every module from the same data.
Born inside Webgas, proven on our own clients, now open to you.
30-minute demo on your real catalog. We import it before we even talk pricing.
We grow brands like
As seen in
Interview: the ecommerce stack and the cost of tools that do not talk
Read the articleUpTonica is a Bronze Partner of Ecommerce HUB 2026
Read the article
Webgas.net launches UpTonica, integrated AI technology for online stores
Read the articleRevenue up 56% in the first half for ClimaConvenienza.it
Read the articleBuilt by the team behind
Growing Shopify brands in Italy and abroad since 2019. Hundreds of millions in revenue managed.
The problem
Every tool you run bolted on its own AI copilot last year, and each one is blind to the rest. Your repricer doesn't know what your ads are spending. Your chatbot can't see your margins. So you end up being the integration layer.
Data silos
Edits in one tool don't reach the others. Stock, prices, and reports drift apart.
Workflow drag
Every launch means five logins, five exports, and a spreadsheet to reconcile them.
Disconnected AI
Each tool's AI is blind to your catalog. You retype the same context into every prompt.
The solution
Each module handles a specific commerce challenge. Together, they share data, sign-on, and AI, so they work as one.
Catalog
Enrich every product: copy, attributes, translations, SEO and GEO. Built for catalogs in the thousands.
Learn moreContent & Social
Plan a week of on-brand content (text, image, and video) and publish without switching tools.
Learn morePricing & Promos
Reprice against competitors without ceding margin. You set the guardrails, the engine does the rest.
Learn moreAds & Attribution
Google, Meta, and WhatsApp from one dashboard, with attribution your reports finally agree on.
Learn moreCustomer Conversations
Unified inbox for Telegram, WhatsApp, and your storefront. Lia handles the easy ones, you take the rest.
Learn moreCustomers & Pipeline
Every customer, order, and conversation in one record, with Lia flagging who to follow up and drafting the next message.
Learn moreWorkflows
Flows that run the busywork (abandoned-cart wins, follow-ups, re-engagement) triggered by what happens across every module.
Learn moreSEO and GEO
Google reads a title and a description. An AI engine quotes whatever it finds complete enough to quote. A catalogue written for the first is not written for the second, and demand now comes through both.
A product page usually starts from the supplier's name for the product. Shoppers do not call it that, and neither do the engines answering on their behalf. Lia rewrites titles and descriptions from your catalogue data, attribute by attribute.
An answer engine takes what is structured: measurements, materials, compatibility, lead times. Where the data is missing there is nothing to lift. Enrichment fills the fields across the whole catalogue, not just the pages somebody had time for.
A translated page repeats an Italian page in German words. Product writes in every language from a single source, so each market gets its own page rather than a copy.
On a multi-brand fashion boutique this work took Google Shopping clicks to +302.3% in five months. The full case, month by month.
Replace the stack
Uptonica isn't another tool on top: it's the platform that replaces the stack you're running today.
What you're paying for
A PIM or product-data tool · spreadsheets
Replaced by
Product: AI-enriched catalog, multi-locale, shared with every module
What you're paying for
An AI copywriter · per-seat ChatGPT
Replaced by
Content: on-brand text, images, and video planned to one calendar
What you're paying for
A repricing tool · Excel macros
Replaced by
Price: repricing against competitors with your margin guardrails
What you're paying for
An analytics and attribution tool · manual UTM tracking
Replaced by
Ads: Google, Meta, WhatsApp in one dashboard with attribution that agrees
What you're paying for
A chat or helpdesk widget · the WhatsApp Business app
Replaced by
Chat: Telegram, WhatsApp, and storefront widget in one inbox, with Lia drafting
Five tools, five logins, five vendor relationships, five compounding bills, all replaced by one platform on one invoice.
See it in action
Same chrome, same catalog, same AI across every module. Learn it once, your team is fluent across the platform.
One hire who works across your whole business: Lia writes, prices, lists, and answers customers. She sees your catalog, your margins, and your brand voice; the routine runs itself, you handle what matters.
Update a product in Catalog: Content drafts and Ads creatives follow. Automatically.
Every alert from every module, in one place. Triage from one dashboard, not five tabs.
Why we built this
"After 15 years in Italian e-commerce, I watched every team fight the same five-tool tax. Uptonica is the platform they all wished existed."
Antonio Tresca
Founder, Webgas
Works with your stack
Connect once. Sync forever. No middleware.
Better together
Every module shares a unified data layer, single sign-on, and AI infrastructure, so they work seamlessly as one platform.
One product catalog, one customer base. No data silos, no sync headaches.
One account across all modules. Log in once, access everything.
Every module is built with AI at its core, from content to dynamic pricing.
Common questions
30-minute demo. We connect your Shopify, import your catalog, and show you the AI live, on your real products.
No commitment. Your catalog stays yours, whatever you decide.
