We grow brands like
Whether you sell online, collect leads, or answer customers: everything on one platform, with a single AI that knows your whole business.
Born inside Webgas, proven on our own clients, now open to you.
20-minute demo on your real catalog. We import it before we even talk pricing.
We grow brands like
As seen in
Interview: the ecommerce stack and the cost of tools that do not talk
Read the articleUpTonica is a Bronze Partner of Ecommerce HUB 2026
Read the article
Webgas.net launches UpTonica, integrated AI technology for online stores
Read the articleRevenue up 56% in the first half for ClimaConvenienza.it
Read the articleBuilt by the team behind
Growing Shopify brands in Italy and abroad since 2019. Hundreds of millions in revenue managed.
The problem
Over the past year, every tool you use has added its own AI, but none of them can see what the others are doing. Your CRM doesn't know what the customer asked in chat. Your pricing tool doesn't know what you spend on ads. So your team ends up connecting everything by hand.
Data that doesn't match
Edits in one tool don't reach the others. Stock, prices, and reports drift apart.
Five logins for one launch
Every launch means five logins, five exports, and a spreadsheet to reconcile them.
Every AI starts from scratch
Each tool's AI is blind to your catalog. You retype the same context into every prompt.
The solution
Each section handles one part of the work. They all use the same data, the same sign-on, and the same AI, which is why they work together.
Catalog
Complete every product page: copy, attributes, translations, and optimization for Google and AI engines. Built for catalogs of thousands of products.
Learn moreContent & Social
Prepare a week of text, images, and video in your brand's voice, and publish without switching tools.
Learn morePrices and margins
On request: competitor prices next to your margins, in a single view.
Learn moreAds & Attribution
Google and Meta, together with email and WhatsApp, in one report, with one way of attributing sales: your numbers finally match.
Learn moreCustomer Conversations
One inbox for WhatsApp, Instagram, Messenger, Telegram, email, phone, and your site chat. Lia answers the simple questions, your team handles the rest.
Learn moreCustomers & Pipeline
Every customer in a single record, with orders and conversations. Lia tells you who to follow up with and drafts the message.
Learn moreWorkflows
Set the rules once and Uptonica applies them every day: abandoned carts, customers to follow up with, customers who haven't bought in months.
Learn moreGoogle and AI engines
Google reads a title and a description. An AI engine quotes whatever it finds complete enough to quote. A catalog written for the first is not written for the second, and demand now comes through both.
A product page usually starts from the supplier's name for the product. Shoppers do not call it that, and neither do the engines answering on their behalf. Lia rewrites titles and descriptions from your catalog data, attribute by attribute.
An answer engine takes what is structured: measurements, materials, compatibility, lead times. Where the data is missing there is nothing to lift. Enrichment fills the fields across the whole catalog, not just the pages somebody had time for.
A translated page repeats an Italian page in German words. Product writes in every language from a single source, so each market gets its own page rather than a copy.
On a fashion boutique stocking many brands, this work grew Google Shopping clicks by 302.3% in five months. The full case, month by month.
Fewer tools
Uptonica doesn't add to the tools you use: it replaces them.
What you're paying for
A product-data tool (PIM) · Excel sheets
Replaced by
Product: AI-completed catalog, in multiple languages, shared across the whole platform
What you're paying for
An AI copywriter · per-seat ChatGPT
Replaced by
Content: text, images, and video in your brand's voice, on one calendar
What you're paying for
A tool for tracking competitor prices · Excel sheets
Replaced by
Price, on request: competitor prices next to your margins
What you're paying for
Analytics and attribution tools · hand-tagged links
Replaced by
Ads: Google and Meta, together with email and WhatsApp, in one report, with one way of attributing sales
What you're paying for
A site chat or helpdesk · the WhatsApp Business app
Replaced by
Chat: WhatsApp, Instagram, Messenger, Telegram, email, phone, and site chat in one inbox, with Lia drafting replies
Five tools, five logins, five invoices. In their place, one platform and one invoice.
See it in action
Same interface, same catalog, same AI in every section. Your team learns it once and knows how to use everything.
Lia writes, publishes, answers customers, and tells you who to follow up with. She knows your products, your customers, and the way you speak. She handles the routine work, your team handles the rest.
Update a product and the content and ads that use it update on their own.
Alerts from every section on a single screen, instead of in five open tabs.
Why we built this
"In 15 years of growing Italian companies, I've seen every team pay the same tax: five tools that don't talk to each other. Uptonica is the platform we wished we'd had."
Antonio Tresca
Founder, Webgas
Connects to what you already use
Connect once and your data stays in sync, with no middle steps.
Better together
Every section uses the same data, the same sign-on, and the same AI, which is why they work as a single platform.
Products, contacts, and customers in a single store. No data to copy from one tool to another.
One account for all sections. Log in once and you have everything.
AI is inside every section, not added afterwards: it knows your data and your customers.
Common questions
20-minute demo on your real data: products, contacts, or conversations. We show you the AI at work on your case.
No commitment. Your data stays yours, whatever you decide.
