Ads · Ads & attribution

Know what every euro of advertising returns.

Google and Meta, plus email and WhatsApp, in one report. Every sale counts only once, and the numbers finally add up.

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One report

Every channel, one page.

Spend, sales, return and conversions from Google, Meta, email and WhatsApp, side by side.

Campaigns and creatives

Which campaigns pay off, which ads work best, on which days and at which hours.

Products

What advertising brought in for each product, and the state of your Google and Meta catalogs.

Keywords

The searches that bring clicks and sales on Google.

Alerts

A daily summary, your own alert rules and a warning when a data source stops arriving.

Attribution

Every sale counts once.

One model for every channel, so the total matches your real orders.

Pick the model

Last click, first click or split equally across the channels that brought the sale.

Next to what the platforms say

See how much Meta claims, how much Google claims, and what actually happened.

Data from your store

The Shopify pixel rebuilds the path of every order.

Events sent to Meta

Sales and leads go back to Meta from the server, so campaigns learn from complete data.

Build

Campaigns and creatives, without switching tools.

Prepare the campaign in Uptonica and find it in your account, ready to switch on.

Meta campaigns

Sales, traffic, awareness or lead generation. The campaign is created paused: it doesn't spend until you switch it on.

Google campaigns

Search, Performance Max, Shopping and visual campaigns.

Creatives with AI

Ad images and ads built from your catalog products, with the copy already written.

Product feeds

Your catalog for Google Merchant Center and Meta updates every night.

Budget

Budget goes where it pays off.

Every night Lia looks at the results and suggests where to move money.

Budget proposals

Raise or lower Meta sales campaigns by 20%, based on your margins.

You decide

Lia only applies on its own the rules you set, and every change can be undone.

Leads and audiences

From ads to the CRM, and back.

Whoever leaves their details lands in the CRM, and your segments go back to Meta and Google as audiences.

Lead ad forms

Leads from Meta and Google forms reach the CRM on their own.

Audiences from segments

Send a CRM segment to a Meta or Google audience you've already created.

Lia

Ask Lia, and it gets done.

Lia works inside advertising: it reads the numbers and acts on your accounts.

Answers on the numbers

How campaigns are doing, how much you spend and what they return.

Works on your accounts

Creates and edits campaigns, ads, budgets and keywords, and checks your pixel works.

Part of one brain

Advertising uses the same catalog, CRM and chat data: the AI that writes your ads already knows your products, margins and customers.