Blog · WhatsApp
The best WhatsApp CRM depends on what happens after the chat
We make Uptonica, one of the tools on this list. Most “best WhatsApp CRM” lists are written by a vendor, and several rank themselves first. This one has no ranking: it says which tool fits which business, and where each one falls short, ours included.
Quick answer
- A sales team closing deals in WhatsApp: Kommo, or Leadsales in Latin America. Both put each chat in a sales pipeline.
- A support or sales team answering many chats: Respond.io, Trengo or SleekFlow.
- Broadcasts and templates on a small budget: WATI or Callbell.
- Already on HubSpot: its WhatsApp integration, on Marketing Hub or Service Hub Professional.
- WhatsApp, phone and website chat on the same contact, with AI answering first: Uptonica.
How we chose
We read the pricing and product pages of every tool on 14 November 2026. Prices are the cheapest paid plan that includes WhatsApp, in the currency each site shows. Meta charges for some WhatsApp messages on top of every plan; the table says how each tool passes that on.
The nine tools side by side
| Tool | Best for | Cheapest plan with WhatsApp | Users included | Meta’s message fees | Sales pipeline |
|---|---|---|---|---|---|
| Kommo | Sales teams selling in chat | $25 per user a month, billed every 6 months | Per user | Passed on at cost | Yes |
| Respond.io | High chat volume | $99 a month ($79 billed yearly) | 5 | Passed on at cost | Lifecycle stages; deals through HubSpot or Salesforce |
| WATI | Broadcasts and templates | €59 a month, billed yearly | 3 | Billed through WATI per message | Through CRM integrations |
| SleekFlow | Many channels in one inbox | $49 a month, billed yearly | 3 | Meta’s rates, plus $15 a month to host the number | Through integrations, from Premium |
| Trengo | Support teams | See Trengo’s pricing | 3 | Meta’s rates | No |
| Callbell | Small teams on a budget | €14 per agent a month, plus WhatsApp from €20 a month | Per agent | Meta’s rates; campaigns €0.02 per contact | Through your CRM |
| Leadsales | Sales teams in Latin America | $133 a month (Profesional, the first plan with WhatsApp’s official API) | 4 | Meta’s rates, $10 a month of credit included | Yes |
| HubSpot | Teams already on HubSpot | Marketing Hub or Service Hub Professional: see HubSpot’s pricing | Per seat | Meta bills you | Yes, in Sales Hub |
| Uptonica | WhatsApp, phone and chat together | €59 a month (Core), billed in euros | 1 | Meta bills you directly, at cost | Yes, with quotes |
Prices and features from each vendor’s own site, checked on 14 November 2026. Meta’s message fees come on top of every plan, so compare the total, not just the plan.
Each tool
Kommo
A sales CRM built around the chat: each WhatsApp conversation becomes a lead in a pipeline. Basic AI is included, with AI agents from the $35 plan. Good for: sales teams that close deals in WhatsApp. Watch for: there is no monthly billing (the shortest term is 6 months), every user must be on the same plan, and extra WhatsApp numbers cost more.
Respond.io
An inbox for WhatsApp and many other channels, with Meta’s fees passed on at no markup. Good for: teams handling many conversations. Watch for: the price depends on monthly active contacts, broadcasts and AI agents start on the Growth plan, and it tracks lifecycle stages rather than deals.
WATI
Built around WhatsApp: templates, broadcasts and an AI agent with 2,000 credits on the Growth plan. Good for: small teams sending campaigns on WhatsApp. Watch for: the cheapest plan is billed yearly, extra numbers cost €29 a month, and the CRM side relies on integrations.
SleekFlow
One inbox for WhatsApp, Instagram, Messenger, email and more. Good for: teams answering on many channels. Watch for: the $49 plan has no AI agent and covers 500 monthly active contacts, then $20 for every 100 more.
Trengo
A shared inbox for support teams, with WhatsApp, email, social channels and calls. Good for: support teams. Watch for: its pricing page shows different prices for the same plan, WhatsApp broadcasts are a €59 a month add-on, and there is no sales pipeline.
Callbell
A low-cost shared inbox for WhatsApp and social channels, priced per agent. Good for: small teams on a budget. Watch for: its pricing page doesn’t say which WhatsApp connection the cheapest plan uses, and campaigns cost €0.02 per contact reached.
Leadsales
A WhatsApp sales CRM made for Latin America, with prices in pesos for Mexico. Good for: sales teams in Mexico and Latin America. Watch for: the cheapest plan has no official WhatsApp API, which starts at $133 a month, and the AI agent is a paid add-on after the first month.
HubSpot
Connects WhatsApp to HubSpot’s inbox, with templates filled in from CRM data. Good for: teams already running sales and marketing in HubSpot. Watch for: WhatsApp needs Marketing Hub or Service Hub Professional, far above the other tools here, and templates are capped at 1,000 a month.
Uptonica
WhatsApp, the phone assistant, website chat and email on the same contact, with deals and quotes in the CRM. The AI answers first, from the same information on every channel, and your team takes over. You connect your own WhatsApp Business account, so Meta bills you directly, with no markup. Good for: shops, restaurants and local businesses whose customers write and call. Watch for: the €59 Core plan includes one user, and prices are in euros.
How to choose
Do you sell in the chat or support in it? A pipeline of deals points to Kommo, Leadsales or Uptonica; many support conversations point to Respond.io, Trengo or SleekFlow.
Add up the full cost. The plan is only part of it: Meta charges for some messages, and some tools also charge per contact, per number or for AI.
Check how WhatsApp is connected. Pick a tool that uses WhatsApp’s official API: connections that go through WhatsApp Web break Meta’s terms and can get your number banned.
Frequently asked questions
What is a WhatsApp CRM?
A tool that keeps your WhatsApp chats on each customer’s record, so your team sees past messages, orders and deals and replies from a shared inbox.
Is there a free WhatsApp CRM?
None of the tools here has a free plan with WhatsApp’s official API. Most offer a free trial of 7 to 14 days.
How much does WhatsApp charge?
Meta charges per message, depending on the message type and the customer’s country, on top of the CRM’s plan. Most tools here pass Meta’s rates on: check whether yours adds a margin.