Blog · CRM
The best CRM for Shopify depends on the job you need it to do
We make Uptonica, one of the tools on this list. Most “best CRM” lists are written by a vendor, and several rank themselves first. This one has no ranking: it says which tool fits which job, and where each one falls short on Shopify, ours included.
Quick answer
- A sales team chasing deals: HubSpot, Pipedrive or Zoho CRM. Check how each connects to Shopify first: Pipedrive and Zoho rely on connectors, and HubSpot’s own app syncs orders one way only.
- Email and SMS to your customers: Klaviyo.
- Customer service tickets: Gorgias.
- Staff selling in a physical store: Endear.
- Chats, orders and deals on the same contact, with AI answering first: Uptonica.
How we chose
We read the pricing pages and the Shopify App Store listing of every tool on 14 November 2026. Prices are the cheapest paid plan in US dollars; ratings are those shown on the App Store that day. We left out tools with no working Shopify connection.
The nine tools side by side
| Tool | Best for | Shopify app | Cheapest paid plan | App Store rating |
|---|---|---|---|---|
| HubSpot | Sales and marketing teams | By HubSpot | $20 per seat a month | 1.0 (8 reviews) |
| Salesforce | Larger sales teams | By CRM Perks, $19 a month + $0.07 per order | $25 per user a month | Not listed by Salesforce |
| Zoho CRM | Small teams on a budget | Extension on Zoho Marketplace | See Zoho’s pricing | Not listed by Zoho |
| Pipedrive | Teams living in a sales pipeline | Third-party connectors, from $4.99 a month | See Pipedrive’s pricing | Not listed by Pipedrive |
| Klaviyo | Email and SMS | By Klaviyo | $20 a month (Email) | 4.7 (3,442 reviews) |
| Gorgias | Support tickets | By Gorgias | $10 a month for 50 tickets | 4.3 (708 reviews) |
| Endear | Staff in a physical store | By Endear | $350 per store a month | 4.9 (20 reviews) |
| ActiveCampaign | Email automation | By ActiveCampaign | $19 a month | 4.4 (257 reviews) |
| Uptonica | Chats, orders and deals together | By Uptonica | $69 a month (Core, with CRM) | See reviews on the App Store |
Prices in US dollars, ratings from the Shopify App Store, both checked on 14 November 2026.
Each tool on Shopify
HubSpot
Good for: teams that already run sales and marketing in HubSpot. Free plan for 2 users, paid from $20 per seat a month. On Shopify: HubSpot’s own app syncs orders into HubSpot but not back, and is rated 1.0 from 8 reviews on the App Store.
Salesforce
Good for: larger sales teams with an admin to set it up. Starter from $25 per user a month. On Shopify: Salesforce has no app of its own; the connector we found, by CRM Perks, costs $19 a month plus $0.07 per order.
Zoho CRM
Good for: small teams on a budget. Free plan for up to 3 users. On Shopify: the extension on Zoho Marketplace imports only the last 60 days of orders the first time you connect.
Pipedrive
Good for: small teams that live in a sales pipeline. On Shopify: no app by Pipedrive; third-party connectors start at $4.99 a month.
Klaviyo
Good for: email and SMS to people who already bought. Free up to 250 profiles, Email from $20 a month. On Shopify: its own app, rated 4.7 from 3,442 reviews. It is marketing, not a sales CRM: no deals or quotes.
Gorgias
Good for: a support team answering many tickets, with the order next to each one. Starter $10 a month for 50 tickets. On Shopify: its own app, rated 4.3 from 708 reviews. It is a helpdesk, not a sales CRM.
Endear
Good for: store staff texting and following up with customers they met in person. $350 per store a month, 14-day trial. On Shopify: its own app, rated 4.9 from 20 reviews.
ActiveCampaign
Good for: email automation with a contact record behind it. From $19 a month, 14-day trial. On Shopify: its own app, rated 4.4 from 257 reviews.
Uptonica
Good for: stores that sell through chats: WhatsApp, email and the website chat on the same contact as their orders, plus deals and quotes with online signature. The AI answers first, your team takes over. On Shopify: our own app, CRM from the Core plan at $69 a month; Free and Chat plans include the assistant only.
How to choose
Who closes the sale? If a sales team works deals over weeks, you need a pipeline: HubSpot, Pipedrive or Zoho. If customers ask a question and buy on the site, you need chats tied to orders.
Where do customers write to you? If most questions come through WhatsApp or the website chat, pick a tool that keeps those conversations on the contact, not in a separate inbox.
What do you need from your Shopify data? Segments by orders and last purchase for campaigns point to Klaviyo or Uptonica; the order next to a support ticket points to Gorgias.
Frequently asked questions
Does Shopify have a built-in CRM?
Shopify keeps a customer list with orders, tags and segments, but no sales pipeline or deals. Most stores add an app for that.
What is the cheapest CRM for Shopify?
HubSpot (2 users) and Zoho CRM (3 users) have free plans. Check what the Shopify connection costs on top: the Salesforce connector, for example, adds $19 a month plus $0.07 per order.
Is Klaviyo a CRM?
Shopify lists Klaviyo as a CRM partner, but it is built for email and SMS marketing: customer profiles and segments, not deals or quotes.