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Spoki is WhatsApp marketing. Uptonica is an operational brain.Catalog, content, ads, customers and chat, on the same data.
| Uptonica | Spoki | |
|---|---|---|
| What you are buying | An operational brain: catalog, sales, contacts and support on the same data | A WhatsApp platform: support, campaigns and sales, with SMS, email and voice |
| How you get in | €166 + VAT per month on annual billing, €199 on monthly | Free plan, without AI. Service from €39 per month on annual billing (€49 without the discount), Marketing from €79, Sales from €119, with 900 conversations a month |
| How the bill grows | One pool of credits per company: 18,000 AI credits a month on Starter | Two items, in their words: "the subscription, which depends on how many [conversations] you need, and the credits, which pay for channel usage". Beyond the allowance "a 25% surcharge" |
| Channels | Included: WhatsApp, Instagram, Messenger, Telegram, email and on-site chat. Phone is pay as you go, in credits. | WhatsApp, SMS, email and voice, with live chat. Instagram and Messenger do not appear in the price list |
| WhatsApp messages | You pay Meta at cost, outside the credits | The plan cards say "WhatsApp costs billed by Meta". One of their answers adds: "Spoki applies the Meta rate plus a transparent margin stated on the pricing page" |
| The catalog | The same AI writes descriptions, attributes and translations, and sends the sheets back to your store: Shopify, WooCommerce, PrestaShop or Magento (Adobe Commerce) | It connects to Shopify, WooCommerce and other platforms. Writing product sheets does not appear in the price list |
| How you try it | 7 day free trial, or a 20 minute guided demo | "Try Free", "No credit card required", in their words |
Read on spoki.com/it/prezzi and uptonica.com/pricing on 15 October 2026; quotes translated from their Italian page. We report the prices on the plan cards, with annual billing: a calculator and an answer on the same page show lower figures, from €19. Our prices are ex VAT, like theirs. Both change, so check both before you decide.
A customer asks whether the 42 runs small. If the product sheet does not say, no assistant can know it. It answers around the question, and you find out later, from the return.
The same goes for a campaign or an abandoned cart message: they are only as good as the product sheet they show. In Uptonica the same AI writes the sheet and uses it in chat and in campaigns.
The assistant answers, and the same data writes the product sheets, feeds the campaigns and lands in the CRM.
We have run marketing for the brands you can see below, for years. Uptonica was built inside that agency and used on our own clients before it was sold to anyone.
18,000 AI credits a month on Starter, spent wherever you need them that month: replies, product sheets, images, email.
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Honest take
If your channel is WhatsApp and you need to start small, Spoki is built for exactly that: there is a free plan, operators are unlimited and it connects to Shopify and WooCommerce. For many businesses it is simply the right tool.
What stays is the catalog those messages show, and Spoki's price list does not cover writing it. That is the work we do.
Yes, and for some that is the right call. Keep Spoki for WhatsApp campaigns and let Uptonica put the catalog underneath in order.
Our team, through a guided start called Tonic Sprint. On Starter it is bought separately from the subscription, and the larger plans include more of it. It takes about two weeks, and we import your catalog before we talk about price.
Yours, and you can export it. Monthly stops when you stop. On annual our pricing page offers 30 days to get your money back; ask us to put the exit terms in writing before you sign, as you should with anyone.
The free audit reads your store and shows what an assistant would have to work with today. No call needed to get it.