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Pipedrive follows your deals. Uptonica moves them forward.Capture leads, follow deals, send quotes and book appointments. With all your chat, contact and campaign data already inside.
| Uptonica | Pipedrive | |
|---|---|---|
| What you are buying | An operational brain: sales, contacts and support on the same data | A CRM to follow deals: the team's contacts, pipeline and calendar |
| How you get in | €166 a month on annual billing, €199 on monthly. Per company | Essenziale €14 per seat per month, Premium €59, on annual billing. Monthly costs more: on annual you save "up to 42%", they say |
| What the entry plan includes | Every section on every plan: catalog, content, pricing, ads, chat, contacts and automations | On Essenziale no email sync or automations: they come with Espansione, €39. Quotes are included from Premium; below that, with an add-on (Smart Docs) from €32.50 |
| Commitment | Monthly or annual, your choice | Monthly or annual. "Puoi cambiare il tuo piano e i componenti aggiuntivi in qualsiasi momento" (you can change your plan and add-ons at any time), in their words |
| How the bill grows | One pool of credits per company | Per seat: every extra person is another seat. With 5 people, Premium costs €295 a month, on annual billing |
| The AI | Included in the plan's credits: replies, content, images, email | On Essenziale the AI creates reports. AI email tools come with Premium |
| How contacts come in | Forms for your website and inside WhatsApp: every request becomes a contact, with a score from 0 to 100 | Premium includes LeadBooster, to capture inbound and outbound leads, with custom scoring. On lower plans it is an add-on, from €32.50 |
| How you try it | 7 day free trial, or a guided 20 minute demo | 14 day free trial, no card |
Read on pipedrive.com/it/pricing and uptonica.com/pricing on 14 October 2026, on annual billing, in euro, as Pipedrive publishes them to a reader in Italy, so plan names are as on their Italian page. We compare our Starter against their Premium, because quotes, which anyone selling to other companies uses every day, are included from there. Our prices are ex VAT, and so are theirs. Both change, so check both before you decide.
Pipedrive covers selling well: deals, email, quotes, and on Premium capturing contacts. What stays outside is advertising and social content. For those you need other tools, each with its own login and its own invoice.
This is the honest split. Pipedrive is where a sales team follows its deals, and it does that well. Uptonica puts the work that brings the contacts in on the same platform too: campaigns, content, chat and automations, with one AI.
Contacts, chat, campaigns, content and automations in one place, on the same data. With Pipedrive, advertising and social content stay in other tools.
One pool of credits for the whole company, and the plan carries a team and contact allowance rather than a price per person. We have tiers too, they are just coarser: you change plan when you outgrow one, you do not pay per colleague.
In chat and on WhatsApp the AI answers with your data, and when it does not know it hands the conversation to a person, with a summary.
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Honest take
If your work is a sales process with many salespeople and many stages, Pipedrive is built for exactly that and costs less to start: €14 per seat, more than 500 integrations and a 14 day trial. For many companies it is simply the right tool.
It follows your deals. The advertising and content that create them stay a separate job, and that is the work we do.
Yes, and for a sales team already used to Pipedrive it is often the sensible shape. Keep the deals where your people work, and let Uptonica run campaigns, content and answers.
Our team, through a guided start called Tonic Sprint. On Starter it is bought separately from the subscription, and the larger plans include more of it. It takes about two weeks.
Yours, and you can export it. Monthly stops when you stop. On annual our pricing page offers 30 days to get your money back; ask us to put the exit terms in writing before you sign, as you should with anyone.
20-minute demo: we import your contacts and show you how to follow deals and appointments.