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Klaviyo sends the right emails. Uptonica runs the store behind them.Catalog, content, ads, customers and chat, on the same data.
| Uptonica | Klaviyo | |
|---|---|---|
| What you are buying | An operational brain: sales, contacts and support on the same data | A marketing platform for online stores: email, SMS and other channels, on customer data |
| How you get in | €166 a month on annual billing, €199 on monthly. Per company | Free up to 250 active profiles. Email from $20 a month for 251–500 profiles, Email + SMS from $35 |
| How the bill grows | One pool of credits per company. On Starter 5,000 active contacts, and archived ones with no limit | With active profiles, that is "contatti che possono ricevere e-mail di marketing" (contacts who can receive marketing email), in their words. Tiers above 500 profiles are shown in their calculator |
| The AI | Included in the plan's credits: replies, product pages, images, email | Composer, the AI for marketers: beyond the plan's allowance you pay by usage, "10 $ ogni 1.000 crediti" ($10 per 1,000 credits). Customer Agent, the AI for shoppers: paid per conversation, the first 50 free |
| Channels | Included: WhatsApp, Instagram, Messenger, Telegram, email and website chat. Phone pay as you go, in credits. | Email and SMS in the plans. WhatsApp and RCS are paid per send, plus carrier fees. Push and social are among their channels too |
| The store catalog | Written and kept up to date by the same AI, and sent back to the store | With Advanced Klaviyo Data Platform it analyzes it: "Approfondimenti sul catalogo per la vendita incrociata" (catalog insights for cross-selling), in their words. Writing or updating product pages does not appear in the price list |
| How you try it | 7 day free trial, or a guided 20 minute demo | Free plan up to 250 active profiles, and a 30 day trial on Helpdesk and Customer Hub |
Read on klaviyo.com/it/pricing and uptonica.com/pricing on 14 October 2026; quotes are from their Italian page. Klaviyo prices are in US dollars and are those of the lowest tier: for larger lists their calculator gives them. Ours are ex VAT. Both change, so check both before you decide.
A customer asks whether the 42 runs small. If the product sheet does not say, no assistant can know it. It answers around the question, and you find out later, from the return.
This is not a flaw in any one product. It is the job that does not come with the conversation: someone has to write the sheet and keep the stock honest. In Uptonica that someone is the same AI that answers.
The assistant answers, and the same data writes the product sheets, feeds the ads and lands in the CRM. A second tool does not give you that, because it sees its own slice.
We have run marketing for the brands you can see below, for years. Uptonica was built inside that agency and used on our own clients before it was sold to anyone.
18,000 AI credits a month, spent wherever you need them that month: replies, product sheets, images, email. Not an allowance per feature.
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Honest take
If your work is email and SMS marketing for an online store, Klaviyo goes deeper than we do: segmentation, customer analytics and an app ecosystem we do not match. And it starts free. For many stores it is simply the right tool.
It sends the right emails. Somebody still has to write the catalog those emails show, and that is the work we do.
Yes, and for many stores it is the right call. Keep Klaviyo for email and let Uptonica put the catalog those emails show in order. Uptonica connects to Klaviyo: your email results sit next to your campaign results.
Our team, through a guided start called Tonic Sprint. On Starter it is bought separately from the subscription, and the larger plans include more of it. It takes about two weeks, and we import your catalog before we talk about price.
Yours, and you can export it. Monthly stops when you stop. On annual our pricing page offers 30 days to get your money back; ask us to put the exit terms in writing before you sign, as you should with anyone.
The free audit reads your store and shows what an assistant would have to work with today. No call needed to get it.