Uptonica

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Uptonica vs Gorgias

Gorgias is a helpdesk for support teams. Uptonica is an assistant that answers your shoppers from your catalog, and starts free on Shopify.

Uptonica Gorgias
What you are buying An assistant that answers your shoppers from your catalog, with sales, contacts and support on the same data A helpdesk for support teams: tickets from email, chat, SMS and social in one place, with an AI agent billed per interaction
Monthly Free to start. Paid plans $19, $69 and $249 $40 Starter, $90 Basic, $550 Pro, $1,430 Advanced (helpdesk and AI agent)
Annual 10 months' price for 12: $190, $690 and $2,490 a year Starter is monthly only. Basic $924 a year, Pro $5,652, Advanced $14,724
What the price includes Free plan: 250 AI credits a month. Paid plans add more credits, spent as you like across chat, product sheets, images and email Starter: 50 tickets and 30 AI interactions a month. Beyond that, $0.36 to $0.40 per ticket and $1.50 per AI interaction
The catalog the assistant quotes Written and kept current by the same AI that answers Their pages do not mention writing or updating product pages
How you try it Install from the Shopify App Store: Free plan with no card, or 14 days free on a paid plan 7 day free trial, no credit card required

Prices and allowances read on 11 November 2026, with monthly and annual billing both checked: gorgias.com/pricing (helpdesk with AI agent) and our Shopify App Store listing. Both are in US dollars, with taxes that may apply. Prices change, so check both before you decide.

On Shopify? Install the app: plans from $19, and you can start on Free.

Get the app

An answer is only as good as the sheet behind it

A customer asks whether the 42 runs small. If the product sheet does not say, no assistant can know it. It answers around the question, and you find out later, from the return.

This is not a flaw in any one product. It is the job that does not come with the conversation: someone has to write the sheet and keep the stock honest. In Uptonica that someone is the same AI that answers.

Where the difference actually is

01

One brain, one set of data

The assistant answers, and the same data writes the product sheets, feeds the ads and lands in the CRM. A second tool does not give you that, because it sees its own slice.

02

The work is done, not handed over

We have run marketing for the brands you can see below, for years. Uptonica was built inside that agency and used on our own clients before it was sold to anyone.

03

One pool, not one meter

Your AI credits each month go wherever you need them that month: replies, product sheets, images, email. Not a fee per ticket or per interaction.

We grow brands like

Harmont & Blaine Kocca Fusco Boutique Mozzarella Costanzo ClimaConvenienza Wild Baboon Avalon Italia Caldaie Murali BuyBuy Iginio Massari

Honest take

When Gorgias is the better choice

If you have a support team handling hundreds of tickets a day, with macros, SLAs and returns, Gorgias is built for that and does it well.

What stays is the part no conversation product sells: the catalog it has to quote. That is the work we do.

Before you switch

Can I run both?

Yes, and for some that is the right call. Keep what you have and let Uptonica put the catalog underneath in order first. If the answers improve on their own, you have learned where the problem was.

Who does the setup?

You do it yourself: install the app from the Shopify App Store and start on the Free plan. You connect your shop and channels on your own, and if you get stuck our support team is there.

Whose data is it?

Yours, and you can export it. Monthly stops when you stop. On annual our pricing page offers 30 days to get your money back; ask us to put the exit terms in writing before you sign, as you should with anyone.

See it on your own catalog

The free audit reads your store and shows what an assistant would have to work with today. No call needed to get it.