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HubSpot keeps the work in order. Uptonica automates it.It writes the product sheets, updates the prices, runs the campaigns, answers your customers and tells you when something is off. On your catalog, not beside it.
| Uptonica | HubSpot | |
|---|---|---|
| What you are buying | An operational brain: six jobs on one catalog | A CRM and marketing suite where your team keeps its process, its contacts and its reporting |
| Entry point | €199 a month until 31 August 2026, €239 after. Per company | Free for up to 2 users. Starter from €7 per seat per month on a limited time offer for new customers, list €20. Professional €792 a month on annual, €880 monthly |
| Required onboarding fee | None. Our guided start is optional and priced separately | Their footnote, verbatim: "Cost shown does not include the required, one-time Professional Onboarding for a fee of €2,930." On Enterprise it is €6,830 |
| Commitment | Monthly or annual, your choice | Professional requires an annual commitment |
| How it scales | One credit pool per company | Per seat, plus marketing contact tiers. Professional includes 3 seats and 2,000 contacts |
| Your shop catalog, sheets and prices | Written, enriched and repriced by the same AI, then pushed back to the shop | It has a product library and syncs products in from Shopify. What it does not do is write back: it never republishes a live product page, and it has no Google Merchant or Meta catalog feed |
| How you try it | A 30 minute guided demo on your own catalog | Free plan, no card |
Read on hubspot.com/pricing/marketing and uptonica.com/pricing on 5 August 2026, in euro, as HubSpot publishes them to a reader in Italy. We compare our Starter against their Marketing Hub Professional, because that is the tier whose scope a growing shop actually weighs. Our prices are ex VAT. Both change, so check both before you decide.
HubSpot has AI that writes copy and agents that answer, and it manages your ads. What none of it touches is the shop itself: the 4,000 product pages, their prices, their feeds. That work does not live in a CRM, so it stays with your people.
This is the honest split. HubSpot is where a team keeps its process: contacts, pipeline, campaigns, reporting, all in one place, and it does that better than we do. The work inside the process stays with your people.
There is no required onboarding fee. Their Professional plan states a mandatory €2,930 one off before the first month, and €6,830 on Enterprise.
One pool of credits for the whole company, and the plan carries a team and contact allowance rather than a price per person. We have tiers too, they are just coarser: you change plan when you outgrow one, you do not pay per colleague.
Product sheets, prices, images and feeds are what an online shop actually runs on, and they are the part a CRM was never built to hold.
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Honest take
If you have a sales team working a pipeline and a marketing team running a process, HubSpot is deeper than us on both, with an ecosystem and reporting we do not match. It also has a free plan, and we do not compete with free. For a lot of companies it is simply the right tool.
It keeps the work in order. Somebody still has to do the work, and on an online shop most of that work is the catalog.
Yes, and for a company with a real sales team that is usually the sensible shape. Keep the pipeline where your people work, and let Uptonica run the catalog, the prices and the answers underneath.
Our team, through a guided start called Tonic Sprint. On Starter it is bought separately from the subscription, and the larger plans include more of it. It takes about two weeks.
Yours, and you can export it. Monthly stops when you stop. On annual our pricing page offers 30 days to get your money back; ask us to put the exit terms in writing before you sign, as you should with anyone.
The free audit reads your shop and shows you the work that is sitting there today. No call needed to get it.